Client


Bryceland’s Co.

project


Bryceland’s Co , founded by Ethan Newton and Kenji Cheung, is the go-to clothier for men who appreciate impeccable quality. With stores in Tokyo, Hong Kong, and London, the products range from 1930’s inspired tailoring to rugged military surplus style chinos.

Drawing inspiration from the full range of twentieth century menswear, the packaging highlights the attention to detail and care that goes into every Bryceland’s Co product. A limited palette and historically minded design features make the packaging feel equally at home were it 1930 or 2020 reflecting the timeless nature of Bryceland’s Co garments. Designed to house clothes intended to stand the test of time, the packaging is likewise anything but disposable.

Packaging photography by Ethan Newton.

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